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Economic and social views of ‘contract voters’ and ‘loyal conservatives’

Looking at a comparison of social and economic views, Contract Conservatives – those who voted for the party despite it not being their first choice – are extremely difcult to distinguish in terms of their economic and social views from other Conservative voters. They are slightly more ideologically diverse than authentically Conservative voters, but otherwise have a near identical average position.

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No Turning Back - Breaking The Red Wall in 2019

Major study of the 2019 General Election explores the fall of the Red Wall, the importance of Workington Man, and the politics of the post-2019 electorate.