At the beginning of the election campaign Onward identified “Workington Man” as the archetypal swing voter in 2019. These voters were typically White, male, had voted to Leave, did not have a degree, and were most concentrated in the North and the Midlands. In 2015, 42% had voted for the Conservatives, rising to 56% in 2017. Two years later, a striking 66% voted Conservative (rising to 77% if excluding those who did not vote in the election). Only 11% voted for Labour.
