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How ‘Workington Man’ voted in 2015, 2017 and 2019

At the beginning of the election campaign Onward identified “Workington Man” as the archetypal swing voter in 2019. These voters were typically White, male, had voted to Leave, did not have a degree, and were most concentrated in the North and the Midlands. In 2015, 42% had voted for the Conservatives, rising to 56% in 2017. Two years later, a striking 66% voted Conservative (rising to 77% if excluding those who did not vote in the election). Only 11% voted for Labour.

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