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Impact of social norms messaging on the proportion of people selecting an EV over a petrol or hybrid car

Including a social norms message which told people that electric vehicle adoption was increasing in their area, resulted in a 5-percentage point increase of the proportion of participants choosing the EV rather than a petrol or hybrid car.

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Going Green: New technologies and behaviour change for net zero

How nudges and collective incentives can help people adopt new technologies and change their behaviours for net zero.