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Missing Millennials

Millennials are a key part of the British electorate and what they think matters. They represent around a quarter of voters, which will grow steadily over the next decade. But millennials are the first demographic cohort not to become more right wing as they age. It is vital that the Conservative Party addresses the concerns of these younger voters at the next election and beyond.

Onward’s new research Missing Millennials seeks to better understand millennials’ unique concerns and priorities, examine why they are not trending rightward and pinpoint why they have developed a particular aversion to the Conservative Party.

This event will explore the findings of our research and what opportunities the Tories have for improving their longer term standing with millennials.

This event is now live, to watch it please click this here.



May 30, 2023