Onward’s latest report, Generation Why?, has received widespread media coverage.
Ahead of and on the day of the report publication, the event received blanket coverage across the news media.
The Sun dedicated their main Leader column to the report: ‘Britain needs a revived Tory party to crush Jeremy Corbyn’s 1970s tribute act‘
The Sunday Times, ‘Matt Hancock: Tories must attract youth or face defeat’
The Daily Telegraph, ‘Less than a fifth of millennials would now vote Conservatives‘
Evening Standard, ‘Just 16 per cent of under-35s would vote Conservative, study finds’
Daily Express, ‘Rivals to replace PM woo younger voters’
The Onward team wrote a number of pieces around the launch:
On ConservativeHome, James Kanagasooriam argued that: ‘The left-right age gap is even worse for the Conservatives than you think’
On Times Red Box, Rachel Maclean MP and Neil O’Brien MP wrote an op-ed saying: “It is not our policies that are the problem for young voters, it is how we sell them“
On Reaction, Will Tanner argued that “If the centre right gets the policies and values right, the target market for centre right rejuvenation is considerable“
The launch of Onward’s report ‘Generation Why?’, held in Parliament on Tuesday 9 April, was also extensively covered by the news media.
A number of columnists and parliamentary sketch writers wrote up the report launch:
John Crace in The Guardian, “Dreamy matinee idol Matt tries to get a jump on Tory pretenders”
Quentin Letts in The Times, “Hancock leads charge of lightweight brigade“
Matt Chorley for Times Red Box, “Are the Tories finished?“
Video clips from the event are available on our YouTube channel.
Penny Mordaunt on how Onward’s research should be a wake up call for everyone in politics.
Tom Tugendhat on why the Conservatives need a new brand, not just new ideas.
James Kanagasooriam presented Onward’s analysis of generational differences in voting and the infamous ‘bow tie of doom’.
The report was also featured on a range of radio shows and podcasts, including:
The Andrew Marr Show, Sunday 7 April.
Will Tanner, Onward’s Director, conducted an interview on TalkRadio with Julia Hartley-Brewer from 08:36 am on Monday 8 April.
Will Tanner was interviewed by Adam Boulton on All Out Politics at 09.30 am on Monday 8 April on Sky News.
Chris Mason covered the launch of the report on BBC Radio 4 on Tuesday 9 April.
Tom Tugendhat, Matt Hancock, Penny Mordaunt and James Kanagasooriam were interviewed on a special Times Red Box Podcast on Tuesday 9 April.
Robert Peston featured Onward’s findings on Peston, on Wednesday 10 April. The clip is available on Onward’s YouTube channel.
Will Tanner discussed Onward’s polling on BBC Politics Live, Friday 12 April.
Generation Why? has changed the terms of the debate and continues to be discussed in the news media.
Martha Gill in The Times, ‘How the Tories can win over young voters’
Allister Heath in The Telegraph, ‘With poll ratings as bad as John Major, the PM risks leading the Tories into electoral oblivion’
Paul Goodman discussed Onward’s polling in ConservativeHome, ‘Screwing Scruton’
Polly Toynbee in The Guardian, ‘Britain is in a grimmer state than I can ever remember’
Nick Timothy in The Telegraph, ‘The next Tory leader can still win big by reaching out to working-class voters’
The Spectator, ‘Why are women turning away from the Tories?’
New Statesman, ‘The myth of dormant young Conservatives’
Conservative Woman, ‘Why the yoof are turned off by Tories’
The Times dedicated their leading article to Onward’s research, ‘The Times view on support for the Conservatives: Tory choices’
Dominic Raab endorsed Onward’s report in a column for The Telegraph, ‘My plan to take on the vested interests and revive the dream of home ownership for all’ and ‘Tory leadership contender Dominic Raab calls for radical housing reforms to help ‘Generation Rent’
Adam Boulton in The Sunday Times, ‘Tories look to a life beyond Theresa May but the Brexit yoke will still be with them’
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