James is a Partner at Hanbury Strategy, leading the Data Strategy Team where he advises a range of clients on projects involving political and commercial strategy. Prior to this, James was a strategy consultant at OC&C. Between 2014-2018 James was Head of Analytics for Populus where he and his team utilised data science techniques to optimise political campaigning. Their efforts contributed to Ruth Davidson’s Scottish Conservatives’ successful 2017 Election. Prior to that James was an investment banker at Rothschild.