Joanna Elson is Chief Executive of the Money Advice Trust, whose vision is to help people across the UK to tackle their debts and manage their money with confidence.

Previously, she was Executive Director at the British Bankers’ Association running their policy department for personal and small business customers. Before that she was a House of Commons researcher.

Joanna is a director of the financial services trade association UK Finance, representing vulnerable consumers, Chair of the Advisory Board at Birmingham University’s Centre on Household Assets and Savings Management, and a member of the Government’s Financial Inclusion Policy Forum. She is also Vice Chair of the Friends Provident Foundation, a Chartered Director and a Director of Fair 4 All Finance, which is using dormant account assets to improve financial inclusion.