During a 30-year career, Ruth has built a reputation as a leading figure in the Business Improvement District (BID) sector, with a track record of developing cross sector place-based partnerships to drive urban renewal and growth. She has established several BIDs and partnerships, including in Westminster, the City and Camden, representing thousands of businesses and employees. She has leveraged over £80m of private sector funding, becoming the catalyst for generating more than £6bn of further investment across major parts of central London.