Why the Tories must be the party of the ‘red wall’ and the southern heartlands.

One of the key findings of Onward's report entitled 'No turning back' was that while Conservative voters were similar to each other in terms of values and attitudes, Labour voters were not so nearly aligned.

Onward provides a report on Britain's demographic tribes.

Onward research shows Boris Johnson should not neglect his 'Red Wall' gains.

Onward paints a difficult choice for Labour on a split shadow cabinet over the Brexit deal.

Will Tanner speaks to LBC Radio about Onward's new report, 'No Turning Back'.

James Blagden, senior researcher at Onward, writes for Conservative Home about No Turning Back, our major analysis of the post-2019 electorate where we found that one in five Conservative voters supported the party despite it not being their ideal choice.

A new report, No Turning Back, published today by the think tank Onward, serves as a reminder that the victory was hard-won, even against Jeremy Corbyn, because it involved the construction of a remarkable new electoral coalition of interests.

A new report by center-right think tank Onward argues that as well as fighting to retain their coalition of traditional southern Tories and first-time northern and midland voters, the Conservatives need to find a way to win back younger people ahead of the next election.

Onward, described as an "ideas factory for centre-right thinkers and leaders", says the Tories can only be sure of victory in the next election if they double down on the levelling up which won it a host of Yorkshire seats from Labour.