Onward Logo Colour White 2021

Sebastian Payne: Millennials are an electoral time bomb under the Tories – but we can win them over

Conservative Home

Onward Director Sebastian Payne writes for Conservative Home about our ‘Missing Millennials’ report. He writes:

“Politically, Millennials stand out as a generation. They are optimists at heart.

They care more about housing and taxation than the population as a whole, but less about defence and transport. They are more concerned about good-quality housing at affordable prices, but are less worried about being unwell and relying on the NHS. They are less bothered about so-called culture war issues than Generation X, but are more opposed to drug legalisation than Generation Z.

As with all generational groups, Millennials are not wholly coherent: the 25-30 year olds have social attitudes more aligned with 18-24 year olds (a particularly liberal outlook on immigration for example), whereas the 35-39 year olds have more conservative views on taxation akin to those over the age of 40.”

You can read the full article here.

Missing Millennials
The Critic

Future of Conservatism Director Gavin Rice wrote for the Critic about why the media’s idea of the centre ground is wrong. 

The Telegraph

Future of Conservatism Director Gavin Rice explains why legal immigration is still rising post-Brexit in the Daily Telegraph.


Sebastian Payne, Director of Onward, discusses the Autumn Statement in iNews.